What to expect from your marketing advisor...

 

Regardless of the firm's size, industry concentration or functional specialty, a client should expect the consultant to do certain things during the course of a project:

 

1.

Quickly grasp the current business situation.

 

2.

Import (bring) marketing knowledge and techniques.

 

3.

Provide a level of objectivity not achievable within the company

 

4.

Conduct thorough research

(if and when necessary).

 

5.

Analyze all relevant data.

 

6.

Make recommendations.

 

7.

Initiate the proper action.

 

In actuality, there is no magic involved in the marketing consulting process. A broad range of experiences combined with education, innovative thinking and intuition are requisites for successful practitioners of the art and science of marketing.

 

While advertising agencies, PR firms, web designers, social media experts, sales reps and product design firms may have important roles in the marketing process, the marketing consultant can help their client determine if and when to bring their skills into the action to produce an optimized program. Too often advertising agencies opt to solve the client's marketing problem (or opportunity) with a megabucks ad campaign and a clever slogan.

 

Too often, industrial design firms try to "save the client" with new product designs that will be the best things since motorized jogging shoes and taste free underwear.

 

 

BOTTOM LINE: Advertising firms are advertising firms, sales reps are sales reps, industrial designers are industrial designers, etc., etc. They should be hired to do what they do best.

 


PEACHTREE CONSULTING GROUP, INC.
2010 - 2012
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