The availability of
venues means any reasonable
combination of presentation media (slides,
videos, packaging, product prototypes,
competitive products) can be evaluated
during a single session. Large products
such as furniture, major appliances, cabinets,
closet organizers and complete
room sets are easily accommodated.
Respondents may be
recruited from the ranks of consumers or the
trade. MOST consumer or trade audiences can be
targeted and recruited.
Clients may elect
to interact with respondents, present products
or simply observe the action.