MARKET STUDIES & CONSUMER SURVEYS

 

KITCHEN  BATH  LAUNDRY

 

MARKET STUDY DESCRIPTION:  ALL major players and most niche players have subscribed to PCG's original market studies for their strategic marketing planning, new product development and retailer presentations needs. These rich content market studies are based upon 100% original consumer and trade research. They include extensive marketing insights, market metrics, major player profiles, shopping practices, brand ownership, brand preferences (consumer and trade levels), preferred finishes, feature ratings, product refinements, new product recommendations and much more.

 

  MARKET  STUDIES 

2007-2009 DEMAND ANALYSIS - UPSCALE OUTDOOR COOKING SYSTEMS
Coverage is focused upon outdoor grills and cooking system components (171 pages)

2007-2009 DEMAND ANALYSIS - UPSCALE COOKING SYSTEMS
Coverage is focused upon wall ovens, cooktops, ranges, microwaves and ventilation systems (345 pages)

2007-2009 DEMAND ANALYSIS - UPSCALE VENTILATION SYSTEMS
Coverage is focused upon updraft and downdraft ventilation systems (210 pages)

2005-2007 DEMAND ANALYSIS - UPSCALE REFRIGERATION SYSTEMS
Coverage is focused upon full size, built-in, integrated refrigerators and under-counter components (380 pages)

2005-2007 DEMAND ANALYSIS - UPSCALE LAUNDRY AND CLOTHES CARE
Coverage is focused upon washers and dryers with additional coverage on laundry organization (250 pages)

2001-2003 DEMAND ANALYSIS - UPSCALE MAJOR APPLIANCES (III)
The comprehensive BENCHMARK upscale kitchen appliance study for the New Millennium (500 pages)
Comprehensive coverage: Cooking, outdoor cooking, ventilation, full size refrigeration, under-counter fridges

2001-2003 DEMAND ANALYSIS - UPSCALE OUTDOOR GRILLS
The comprehensive BENCHMARK upscale grill study for the New Millennium (215 pages)



 

CONSUMER SURVEY DESCRIPTION:  PCG's 100% original consumer surveys are the industry GOLD STANDARD for detail and immediately actionable content. Even our older surveys contain considerable market insights, product recommendations and consumer feedback that are timeless and valuable for product development, merchandising and marketing decision making. Each survey contains expert marketing commentary that sets it apart from the number intensive, often boring presentations typical of purist research panel firms.

 

  CONSUMER  SURVEYS 

2005-2007 UPSCALE CONSUMER ATTITUDES & PURCHASE PREFERENCES - KITCHEN FAUCETS & SINKS
Coverage is focused upon premium grade kitchen faucets and sinks (120 pages)

2003-2004 MASS - CONSUMER ATTITUDES & PURCHASE PREFERENCES - BATH FAUCETS & SHOWER SYSTEMS
Coverage is focused upon all types of bath faucets and shower systems sold through home centers (125 pages)

2003-2004 UPSCALE - CONSUMER ATTITUDES & PURCHASE PREFERENCES - BATH FAUCETS & SHOWER SYSTEMS
Coverage is focused upon higher-end offerings sold through home centers and specialty stores (115 pages)

PRICING / AVAILABILITY:  All the above studies and surveys  are beautifully presented and available in hard copy form. Most have been converted to PDF versions which are offered in the form of a single CD. Subscriber fees for all the above  have been discounted to account for age and are available upon request. Sample excerpts are also available upon request.  Call Greg Alford at 770-487-0700 for current fees and content questions. Hard copies and/or CDs are shipped via FedEx Second Day Service within 24 hours of receipt of payment.

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