CONCEPT CHECK - INTELLIGENT VENTILATION HOODS

PCG FACTOID #1:  Stylized ventilation hoods that have both heat and vapor sensors are now available. These models activate a retractable filter and turn the blower on once cooking begins. The sensors control the speed of the fan by detecting changes in temperature or smoke intensity above the cooktop. Once cooking is complete and the sensor determines that the temperature above the cooktop has cooled satisfactorily, the system automatically shuts down. How do you feel about this concept?


 

2007 - 2008

 

 

N = 1072

PERCENTAGE

NOT FAMILIAR BEFORE THIS SURVEY BUT APPEALING

35.3%

NOT FAMILIAR BEFORE THIS SURVEY BUT NOT APPEALING

43.8%

FAMILIAR, NOT DESIRABLE

10.4%

FAMILIAR, DESIRABLE

7.5%

FAMILIAR, VERY DESIRABLE

2.3%

FAMILIAR, DEFINITELY PLAN TO USE IN FUTURE

0.6%

NOW OWN AND LIKE IT

0.2%

NOW OWN AND DON'T RECOMMEND IT

0.0%

 

PCG COMMENTS:  Many comments were made in respondent suggestions about sensors being used in ventilation systems. These "intelligent systems" carry it to a higher level. Almost 80% were not familiar with this concept which is surprising to us frequent trade show attendees. Once again, approximately 55% do not find these sophisticated systems desirable which means 45% do. This is not particularly inspiring but we fully expect these systems to move into the mainstream during the long term evolution of upscale ventilation.



PEACHTREE CONSULTING GROUP, INC.

2010 - 2012
RIGHTS RESERVED